Friday, May 3, 2013

Wow and a warning.

So, just a quick recap on the much talked about ultimate American retail experience newly arrived to our shores.  
Of course, I'm talking Williams Sonoma, West Elm, Pottery Barn and Pottery Barn Kids. 
I am not sure where to start but safe to say that the whole day was one of sensory overload. You know how it goes, your head is spinning around trying to take in every detail whilst listening to the lovely experts tell us how it all works. Ears, eyes, touch and even smell all working overtime. 
A-M and Melinda have already done a glorious job re - hashing their experience so I won't take you through it again with the same photos. Funnily enough, I didn't even bump into these girls as we were in different groups and all was perfectly scheduled and timed. Just the right amount in each tour, gathering people from all different interests. I had some 'foodies' from Gourmet Traveller and Delicious in my group who were well and truly blown away by the whole concept.

Here's a quick snap of the amazing lunch we were served. 



So, home I went armed with bags from each store and also a wonderful complimentary gift. 

Oh yes - I forgot to tell you  - I bought a house! 

Ta...da......! 


I have always wanted my own American Cape ; )

The take home message from my wonderful day out? 

Be afraid, be very afraid. If you are in retail and are not offering your customers the best service, fit out, stock, ambience and price points, then this warning is for you. 
The WS, WE and PB affiliation is hoping to roll out across the country in the next 18 months and will change the face of the Australian home ware industry. 
I for one, am excited! 







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1 comment:

Melinda said...

I have so much catching up on blogs to do! I wish I'd known you were there - would love to have met you. Glad you appreciate the impact these stores hopefully will have on retail, I was shouted down for saying that at the time by a few in the biz.

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